Kelvindale is the amateur football club I play with and I was lucky to be allowed to redesign the club’s identity for going into our 10th year in 2025. First and foremost, I wanted to design a stronger badge that would work well for a variety of purposes. I made sure to carry over the recognisable features from the existing crest such as the fish on a hook inside a shield. 

Part of this redesign was to create a whole range of graphics to be used throughout the week for various things such as team line-ups, full time results, man of the match and next match etc.

I’ve also been animating some graphics to feature on highlight videos from the games as the club have recently bought a tracking camera. These animations can be found at the bottom of the case study.